Fake news has repeatedly undermined efforts to protect Americans from the coronavirus pandemic . The average CTR for social media ads in Q2 2020 was 1.3%. The survey found that more than half of teens (54%) get news at least a few times a week from social media platforms such as Instagram, Facebook, and Twitter and 50% get news from YouTube. struggle to remember the original source of the news stories posted on social media. This last figure was the highest of the six countries studied in this supplementary report, and use of social media for news is considerably . , Nov 26, 2021 During a 2021 survey, more than 70 percent of respondents from Kenya, South Africa, Malaysia, and the Philippines stated that they used social media as a source of news. Social media news consumers still get news from a variety of other sources and to a fairly consistent degree across sites. In other words, news brands are less important for this group than for over 35s. In 2020, 22% of the short-form video platform's users said they regularly got their news there, compared with an . According to global millennials and social media usage statistics, the typical millennial internet user owns 9.3 social media accounts on average. 3 How do social media users discover news? According to a survey conducted on digital news in the Philippines in 2021, 73 percent of the respondents in the Philippines used Facebook as a source of news. Having a social media advertising strategy in your pocket helps you control your expectations and ad spend. Instagram - 9,000,000 Monthly Active Australian Users (FB/ Instagram data) 4. The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 - and this number is only going to continue growing over the next few years (Statista, 2020). The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion YouTube - 2.29 billion WhatsApp - 2.00 billion Instagram - 1.39 billion. To establish the link between social media and depression, the researchers assigned 143 University of Pennsylvania students to two groups: one could use social media with no restrictions, while the second group had their social media access limited to just 30 minutes on Facebook, Instagram, and Snapchat combined over a three-week period. Start the road to recovery. Other popular sources of news from. Instagram news consumers were 11% of the social media population. At the end of 2018, the number of social media users in India stood at 326.1 million. The 18 country average is 80 per cent, while just over two-thirds (67 per cent) stated that they used social media as a news source. To this algorithms may be part of the answer. This is disturbing because older adults also vote at the highest rate (File, 2017). The latest research shows that digital misinformation on social media has been on the rise since February 2020 (Talkwalker, 2020). "The difference that social media has made is the scale and the ability to find others who share your world view," says Will Moy, director of Full Fact, an independent fact-checking . 59% of Twitter users and 31% of Facebook users polled followed breaking news on these sites. 18. Mr Allen said that result should send alarm bells. Smaller portions of Americans (8% or fewer) get news from other social networks like Instagram, LinkedIn or Snapchat. As for their other preferred news sources, 81% used news websites and apps, 78% listened to radio news, and 76% watched major-network news broadcasts. For example, social media are being used to seek information about serious topics, such as circulating up-to-the minute information about cholera outbreaks in Haiti and identifying clean water sources during this outbreak (Sutter, 2010). Key Statistics: 4.48 billion people use social media worldwide, according to platform reports on the current number of active users; 56.8% of the world's population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America; Out of 7.87 billion people in the world, 56.8% of the population use social networks, regardless of age or internet access 59% of Twitter users and 31% of Facebook users polled followed breaking news on these sites. A 2018 survey by Pew Research Center shows the younger generation starting to consume more news on social media.The statistics show that TV and radio news are still popular with older generations . In some places in the world, people spend far more time on social media, and in others, they spend far less. It found that while TV is still the most popular way for people . It's enabled more voices to be heard, more stories to be told, and more exposure to significant events to be shared. Social media is a double-edged sword. Teens . Jessica Rogers. Starting from elementary school up until university graduation, social media has the role to empower parents, students and teachers to use new ways of sharing information and build a community. Social media users are more likely to believe fake news or misinformation about coronavirus. In a survey of American adults. On average, we spend 144 minutes, or two hours and twenty-four minutes, on social media but this number is just that - an average. Twitter was statistically tied at 12%. Due to Covid-19, 43% of Internet users are spending longer on social media platforms. The term is an analogy to the concept of viral infections, which can spread rapidly from individual to individual.In a social media context, content or websites that are 'viral' (or which 'go viral') are those with a greater likelihood that users will re-share content posted (by another . YouTube recommendations drive news consumption. Numbers of referrals from Facebook and Twitter to BBC News Website over time (source: BBC logfiles). 16-24s and people from minority ethnic backgrounds are more likely to use most of the social media sites for news than those aged 65+ and According to the same report, social media as a news source in the Philippines rose to 72% (up 4 percentage points), with TikTok becoming a destination for news among Filipinos (6%), joining Facebook (73%), YouTube (53%), Facebook Messenger (36%), and Twitter (19%). About four-in-ten Americans (43%) get news on Facebook. The next most commonly used site for news is YouTube, with 21% getting news there, followed by Twitter at 12%. WhatsApp - 8,000,000 Active Australian Users. Just as we found in 2005 for Carnegie Corporation, the shift away from traditional news. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. fake news sites still average roughly 70 million per month. Social media is a relatively new phenomenon that has swept the world during the past decade. This form of communication provides a lot of opportunity for companies and individuals to reach a massive audience. For example, across the five sites with the biggest news audiences, roughly two-in-ten news users of each also get news from nightly network television news; about three-in-ten turn to local TV. Average daily time spent on social media around the world. People are also sharing a lot of useful information that you won't find on the news, like what grocery stores are open and well stocked, which have toilet paper, and which are rationing . On average, Indian users spend 2.4 hours on social media a day (slightly below the global . Whereas only five percent of adults in the United States reported using a social media platform in 2005, that number is now around 70 percent.. Growth in the number of people who use Facebook, Instagram, Twitter, and Snapchat and other social media platforms — and the time spent on them—has garnered interest and concern . New Report Shows Universal Distrust in Social Media as a News Source. The data is provided for the major social networks such as Facabook, Youtube, Instagram, WhatsApp, Google+, Twitter, Snapchat, Reddit, Linkedin, Pinterest, Tumblr and Periscope (now part of Twitter). (source: livemint ). Though a growing number of people are relying on it as a news source, it's exactly this potential that makes it so dangerous. It's tough to stand out from the crowd as a brand. Conversely,. Photo by Kaboompics .com from Pexels Young People Read News . Gen Y are somewhere in the middle, with 43% getting their news via social media and messaging apps and 33% directly. . A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate. More than half of teens (54%) get news from social media, and 50% get news from YouTube at least a few times a week. This number is slightly up from 1.2 . Social Media Essay: Topics, Ideas and Credible Sources. Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. Our study, News consumption in the UK: 2019, looks at how adults and older children in the UK access news content across television, radio, print, social media, other internet sources and magazines. Bark, a parental social media watchdog app, saw a 25% increase in self-harm and suicide alerts among young people between the ages of 12 and 18 in 2021, according to a study released Friday. This practice has played a role in a number of recent breaking news events, including the riots in Ferguson, Mo. Andrew Hutchinson Content and Social Media Manager. Social Media Statistics Summary 2022; Social Media Usage Statistics 2022. the spread of fake news, social media is the main culprit. We can also get our brand into a bit of trouble if we do so without first learning the best practices for citing these sources. Recent millennials' social media statistics reveal that most of them are hyper shoppers — they spend a lot of time on their mobile searching for products, product reviews, and user feedback. As with everything, there are pros and cons to the social aspect of news. Social media are one such technology that has seen increased usage as an information source (Pepitone, 2010). Still, the results show that social media platforms have now become a critical news source, which is why accuracy is important. Interesting statistics about fake news on social media. eCommerce Statistics and Trends for 2022 [Infographic] Published Jan. 10, 2022. In Q2 2020, the average CPM cost on social media was $4.33. But social media as both a source of news and a creator of news is here to stay. The dimension it's given to news has become vital. Some social media sites have the potential for content posted there to spread virally over social networks. Social Media Today. to 18-year-olds was using social media as their primary source of . This research demonstrates how novel data on social media usage can be used to understand important questions in political science around media exposure and social media platforms' content moderation practices. Pew Research found that in 2014, 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos. 1. There are 3.2 billion social media users. Only one social media platform grew as a news source during this time: TikTok. About one-in-ten Americans or fewer report regularly getting news on Instagram (11%), Reddit (6%), Snapchat (4%), LinkedIn (4%), TikTok (3%), WhatsApp (3%), Tumblr (1%) and Twitch (1%). In order to amend this, YouTube tweaked their algorithms. Social media addiction is a behavioral addiction that is defined by being overly concerned about social media, driven by an uncontrollable urge to log on to or use social media, and devoting so much time and effort to social media that it impairs other important life areas. That said, among this group of "primarily" social media news consumers, only 8% said they were following the key news story of the 2020 U.S. election "very closely," compared with 37% of . This is why social media essays have become so popular in academia. Bark, a parental social media watchdog app, saw a 25% increase in self-harm and suicide alerts among young people between the ages of 12 and 18 in 2021, according to a study released Friday. Tackling the misinformation crisis requires a lifespan perspective, as older adults engage with (Grinberg et al., 2019) and share (Guess et al., 2019) more false political news on social media than any other age group. "It's dangerous because it's going to spell — in the not too distant future — the end of independently funded, in-depth, journalism," he said. Australian Social Media Account Statistics. Impact on mental health. Latinos rely more on social media as a coronavirus lifeline, Nielsen report finds. Facebook - 17,000,000 Monthly Active Australian Users (steady) 2. 78.5% of traditional media reporters polled used social media to check for breaking news. In 2020, 67% of social media users of age group 18-24 use social media as a source of news. Social media is an omnipresent part of everyday life. Statistics show that 96% of the students that have internet access are using at least one social network. Social media has associations with depression, anxiety, and feelings of isolation, particularly among heavy users.. A 2015 Common Sense survey found that teenagers may spend as much as 9 hours of . After the Las Vegas shootings the top stories on YouTube released to the shootings were all conspiracy theories. "And when looking at online news use combined - the percentage of Americans who get news often from either news websites or social media - the web has closed in on television as a source for . On an average 2 hrs and 22 minutes of time everyday is spend by the internet users of age group 16 to . As we look ahead to 2022, let's dive into how social media usage has changed since the previous years . Social media use has skyrocketed over the past decade and a half. The question of misinformation, and its impact on public perception of major issues, has become a key focus in recent times, with social media platforms seen as the main culprit in facilitating the spread of 'fake news', leading to confusion and dissent among the populous. Social media user numbers have seen strong growth over the past 12 months too, with 409 million new users joining social media in the year to October 2021.. That equates to annualised growth of 9.9 percent, or an average 13 new users every single second.. It's also worth noting that comparisons of social media users to total population may under-represent the full extent of social media use . eCommerce activity has seen a huge jump over the past two years, with the pandemic forcing more of us to find alternative means to browse and buy, due to lockdowns, store closures and other restrictions. . 79 per cent of the population in the United States had a social networking profile. The use of social media as a news source is complicated by the ability for anyone to act as a reporter, sparking concerns about factchecking, and an oft-cited claim that social media tilts . 12 % the internet users are spending longer on social media sites, vary by demographic group amp cons. 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